With more than 200 designers and architects in 6 countries, UNStudio is one of the leading global architectural firms. It is acclaimed for architectural icons such as the Erasmus Bridge, the Mercedes-Benz Museum and Raffles City Hangzhou. These visionaries not only create designs that are both user-centric and resilient, but anticipate the future – and its possible changes –as well. As a long-term partner, our challenge was to translate this forward-thinking approach to the digital age and propel the company itself into the future.
UNStudio
Future proofing a leading architectural firm
UNStudio has an integral approach, from research to architecture and projects at all levels. The brand was therefore very complex. We reduced the various labels and activities to a clear architecture and content strategy, resulting in a clear profile and guidance in all communication. Together, we have redefined every touchpoint, from a website focused on post-occupancy, a rich social media motion language to an onboarding toolkit. The result is a brand that contributes to UNStudio’s mission of producing user-centric designs that are adaptive, resilient and future-proof.
