We are Lava, an Amsterdam based branding and design studio. We believe brands should be alive to navigate the future and foster deeper engagement on all levels. Because just like organisms, living brands are able to adapt, relate and evolve in real-time. By synergizing strategy, design, and technology, we create living identities and bespoke tooling for organisations to last and stand out.


In a rapidly changing world it’s essential to be responsive to every user and medium without losing intent. A living brand contains a sustainable toolbox with elements that bring your brand to life on every touchpoint. So, instead of creating a traditional logo, we identify the organisation’s core behaviour and translate it into a holistic design concept. Learn more about our work here.


…is people. We believe in short lines of communication and long-term relationships. Expect us to be candid, flexible and challenging. Because change can be scary and exciting, our experiential team of strategists, designers, and technologists works side-by-side with you to future-proof your brand.

1 / 10


This is the foundation of everything we do. We identify what makes you stand out through (data) research and a series of tailor-made workshops. By understanding the heart of your organization, ambitions, challenges, audiences and context, we define your brand’s distinct personality and create a captivating story your audiences relate to. All defined in a hands-on brand core document. This will guide you and us in the right direction. It provides a framework for future growth while maintaining consistency.


Everything we design is communication. Based on the strategic framework, we push creativity with future proof ideas and turn them into valuable dynamic brands and personal experiences that tell your unique story and make you stand out. We deliver a toolbox of elements that – in whatever combination – brings your brand to life on every touchpoint. All with one goal in mind: we want consumers to remember, believe in, and rely on your brand.


Technology opens up endless possibilities. But it shouldn’t be used just for the sake of technology. If designed and implemented correctly, it can transform businesses and enable meaningful experiences that enhance your brand story. Through a combination of strategy, design and technology, we take on your challenges and open up new ways for you to interact with your audience. We start by defining what you want to achieve. Followed by design sprints that allow us to research, prototype, test and validate to create meaningful personal experiences that capture people’s imaginations.


Brand Strategy
Creative Strategy
Digital Strategy
Brand Identity
Verbal Identity
Brand Guardianship
Design System
Bespoke Tooling
Motion Design
3D Design
Communications Design
Content Strategy
Art Direction
Film & Photography
Digital Design
Website Development
Tech Development
UX/UI Design


Horizon Film,   Podium Victorie,   NEMO Kennislink,   CJP,   House of Rubber,   Smeerboel Festival,   Nudus,   AM,   Amsterdam Fringe Festival,   Concertvrienden (Het Concertgebouw & Het Concertgebouworkest),   Toneelschuur,   Common Affairs,   Impakt Festival,   INNL,   Machinerie,   MAS,   Melkweg,   Moscow Design Museum,   Museum Arnhem,   UNStudio,   Museumkaart,   National Museum of Worldcultures,   Onder de Krook,   PANL,   Red October Gallery,   Rijksmuseum,   Spring Performing Arts Festival,   Streets of the World,   Van Gogh Museum,   De nieuwe liefde,   Digitaalgids,   Gezondgids,   New Scientist,   Wegner Group,   ArtEZ,   Avans St. Joost,   Elevate,   Het Nieuwe Lyceum,   HvA,   International institute for Asian Studies,   OTIS,   THNK,   Universitat Alicante,   KLIK,   YPF,   Amsterdam 750,   Amsterdam Marketing,   Buitenlandse Zaken,   College van Rijksadviseurs,   Franse Ambassade in Beijing,   I Amsterdam,   Nederlandse Ambassade in Beijing,   Nederlandse Ambassade in Moscow,   NLRF,   Nuclear Security Summit,   Provincie Noord Holland,   Spoorbeeld,   Human,   IDTV,   KRO-NCRV,   Linda.,   Mind the Facts,   Spektr,   VPRO,   Diabetes Fonds,   Humanitas,   Humanity House,   MVO,   Rode Kruis,   Sea Rangers Service,   Vogelbescherming,   Data Alley,   FLINCK,   Mobile Design Agency,   Safety Safary,   Croisements Festival,   LEVS architecten,   NEXT Architecten,   OVG,   Piet Boon,   Soyoo,   Wiegerinck,   DSM,   Edge of Europe,   Faculty of Impact,   Gabia,   Julius Clinical Research,   KLM,   Lightyear,   Merkplaats,   PINS,   PRé Sustainability,   Project Moore,   Randstad,   RLVNT,   SABIC,   STW,   Techniek Nederland,   Tony Chocolony,   Vodafone / Firestarters,   Waternet,   XiGua,   Zilveren Kruis,   13th Istanbul Biennial,   Amsterdam Fringe Festival,   Amsterdam Museum,   Asko|Schönberg,   Beijing Design Week,   Black Pencil,   Cinemien,   Dansmakers,   De Balie,   Dutch Culture,   EKKO,   Enigma,   Film Fonds,   Fonds Podiumkunsten,   Gaudeamus Festival,   Hermitage,   Hortus Botanicus Amsterdam
Show all clients


Revaleiland 176
1014 ZG Amsterdam
The Netherlands
Get route (+31) 20 6222 640 BTW Number


草园胡同 76 号聚才大厦 A 座 203 室

Dongzhimen Bei Xiao Jie, Caoyuan Hutong 76,
Jucai Dasha, Building A Room 203
Dongcheng district, Beijing, China
+86 159 106 34 294

For more info visit

Get in touch

Let’s break new ground together

Book a chat or give us a call