With roots in the Catholic and Protestant tradition, KRO-NCRV is all about looking out for each other. About connection. Hundreds of years ago this belief was visualised in the seed of life: seven circles that represent the seven days in which God created the earth. An amazingly simple but powerful visual, that ties both the roots, and the end goal of the organisation together.
With this grid as the foundation of the brand, we translate the essential values into all moments of communication. The diversity of the patterns serve the diversity of the brand. The harmony of the visuals bring harmony to the touch-points with the audience. A visual language that grows along the future of broadcasting.