Nudus is a newly launched architecture studio that draws inspiration from nature, to create site-specific designs that enrich and surprise. The team, located in Rotterdam, approached us to design a holistic brand system stripped down to its very essence: Nudus is energized by nature. This inspired us to do the same. We researched what types of behavior from nature could be used to anchor the brand identity. To create a living brand, we found inspiration in one of the natural elements: wind.