European Design Award for brand identity Museumvereniging


Lava won a European Design Award for Museumvereniging’s new brand identity! 🏆

In the last 10 years, we’ve proudly partnered with Museumvereniging, representing 500+ Dutch museums, on a transformative journey. From a merger to becoming the driving force of a future-proof museum sector where everyone feels connected, they challenged us to enhance their visibility and brand.

The new identity reflects Museumvereniging’s essential role as a catalyst for a resilient museum sector, highlighting and unlocking what’s truly important.

“The longstanding collaboration with Lava has resulted in a highly valuable relationship characterized by extensive knowledge and established trust. The new step in our visual identity is a logical consequence. With its evolution, we are not only taking a significant stride in conveying our role as a connector and catalyst for the museum sector, but we are also aligning optimally with the technological possibilities of today and tomorrow.”
– Martin de Rooij, Head of Marketing & Communication

Check out the full case here.

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