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The National Museum for World Cultures is a cluster of four large ethnographic museums, who explore world cultures – from global citizenship to unique individuals. 

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Cinemien is an independent, arthouse film distributor active in the Netherlands, Belgium and Luxembourg. Existing for over 40 years with a passion for movies and an eye for talent. The visual identity takes inspiration from the old marquee movie sign, where film titles were written in separate letters. Because the words were hand placed on the sign, the kerning between the letters was irregular. In the identity, this irregularity is exaggerated and is a fundamental part of the identity.

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Thanks to the client’s feedback we get inspired by a typical Russian crystal pattern. This has multiple advantages: Familiarity: crystal objects with this particular
pattern can be found in most Russian homes. Abstraction: the pattern offers flexibility and openness, Design: the concept is derived from an
actual product of Russian design.

The icons for the logo are generated on a hard-angled grid that can render dozens of interesting shapes, resulting in a flexible logo with many variations and possibilities but always with a very coherent and distinct DNA for all of them. Whether using one  shape or twenty, the visual identity of the Moscow Design Museum is highly recognizable no matter where you apply it.

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To start our Mobile Design Agency we bought a second-hand sanlunche, a local three wheeled vehicle. Armed with bilingual briefing forms, laptops and extension cords we drove into the streets of Dashilan. Looking for people who could use a logo for their small shops. A straightforward and uncomplicated briefing form aided in obtaining a clear understanding of the client’s wishes.

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Lava came up with a triangular system representing the nuclear symbol (3 triangles), the security symbol (1 big triangle) and the summit (the top triangle). Together these triangles
form the basic structure of an outspoken visual language in a usually visual conservative political arena.

More than 50 world leaders, 3,000 journalists and 5,000 delegates were at the World Forum during these two days. Clear signing was therefore a very important part of the job.

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The design reflects the politically and socially engaged concept with a strongly articulated visual language. Resembling borders of countries and neighbourhoods, the design is created by forces of conflict and consensus of the public and public space, freely translated into typography. Together they produce a language of force, pressure and movement.

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