In this project for the Beijing Design Week we took the term Mobile Design Agency quite literally and showed that we can truly work anywhere with anyone who is open to new ideas. Sitting amidst the lively crowds of the Dashilan Hutong villagers, our laptops in hand, we created logos for local businesses. On the spot and for free. The experience was both a methodical approach to understanding the Chinese market and an exciting journey driven by design.
To start our Mobile Design Agency we bought a second-hand sanlunche, a local three wheeled vehicle. Armed with bilingual briefing forms, laptops and extension cords we drove into the streets of Dashilan. Looking for people who could use a logo for their small shops. A straightforward and uncomplicated briefing form aided in obtaining a clear understanding of the client’s wishes.