Hand spaced typography for an arthouse film distributor

Cinemien is an independent, arthouse film distributor active in the Netherlands, Belgium and Luxembourg. Existing for over 40 years with a passion for movies and an eye for talent. The visual identity takes inspiration from the old marquee movie sign, where film titles were written in separate letters. Because the words were hand placed on the sign, the kerning between the letters was irregular. In the identity, this irregularity is exaggerated and is a fundamental part of the identity.

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