The largest international summit ever held in the Netherlands

Nuclear Security Summit 2014 - visual identity, signage & wayfinding, event style, website

The largest international summit ever held in the Netherlands

The Nuclear Security Summit (NSS) is an initiative of President Obama. The bi-annual Summit focusses on global security of nuclear material. The Netherlands hosted the 3rd Nuclear Security Summit on 24 and 25 March 2014 in The Hague.

Lava came up with a triangular system representing the nuclear symbol (3 triangles), the security symbol (1 big triangle) and the summit (the top triangle). Together these triangles form the basic structure of an outspoken visual language in a usually visual conservative political arena.

More than 50 world leaders, 3,000 journalists and 5,000 delegates were at the World Forum during these two days. Clear signing was therefore a very important part of the job. 

The largest international summit ever held in the Netherlands
The largest international summit ever held in the Netherlands
The largest international summit ever held in the Netherlands