Lava's founder and creative director, Hans Wolbers, is in Moscow for a lecture when he meets Alexandra Sankova. She tells him about her dream to establish the first design Museum in Russia. This meeting is more or less a starting point for the collaboration. Why Alexandra asks a Dutch designer to help her realise a Russian design museum? She wants a museum with an international vibe.
Thanks to the client’s feedback we get inspired by a typical Russian crystal pattern. This has multiple advantages: Familiarity: crystal objects with this particular pattern can be found in most Russian homes. Abstraction: the pattern offers flexibility and openness, Design: the concept is derived from an actual product of Russian design.
The icons for
the logo are generated on a hard-angled grid that can render dozens of
interesting shapes, resulting in a flexible logo with many variations
and possibilities but always with a very coherent and distinct DNA for
all of them. Whether using one shape or twenty, the visual identity of
the Moscow Design Museum is highly recognizable no matter where you