Area based identity for Beijing Design Week 2015

Beijing Design Week 2015 - visual identity, event style

Area based identity for Beijing Design Week 2015

Just like last year, we continue to play around with the Beijing Design Week identity. Since there are so many more areas in this upcoming edition of Design Week, we extended the BJDW shape family and made a shape for each one. This shape can be stretched and squeezed and morphs into new exciting shapes. For the subjects related to BJDW in general, not area specific, all shapes morph together.

Area based identity for Beijing Design Week 2015
Area based identity for Beijing Design Week 2015
Area based identity for Beijing Design Week 2015
Area based identity for Beijing Design Week 2015