In the Netherlands, water is everywhere, coursing through our lives. It’s a part of our daily routine, from skating on frozen canals in the winter to sailing proudly during gay pride celebrations. Yet, there’s one unsung hero that keeps it all flowing seamlessly: Waternet, the ultimate guardian of water in the Amsterdam region. It’s a fact that many citizens may not be aware of, but Waternet doesn’t work alone. They team up with the Water Authority Amstel Gooi and Vecht, and the Municipality of Amsterdam, forming a formidable alliance dedicated to ensuring that our relationship with water is nothing short of extraordinary.
So, how do we infuse energy into the mission of this slightly hidden, yet incredibly valuable brand, while showcasing the power of these partnerships?