Beijing Design Week

Area based identity for Beijing Design Week

Just like last year, we continue to play around with the Beijing Design Week identity. Since there are so many more areas in this upcoming edition of Design Week, we extended the BJDW shape family and made a shape for each one. This shape can be stretched and squeezed and morphs into new exciting shapes. For the subjects related to BJDW in general, not area specific, all shapes morph together.

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House of Rubber
How we turned a person into a House of Rubber

Let’s break new ground together.

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