The Hortus Amsterdam has been a public secret for over 400 years. With about 500.000 visitors a year it is one of the most visited places of Amsterdam. All these visitors find something different at the Hortus. For one the garden is a place to be inspired by all the crazy plant names, for another it’s place to find peace. Some come to dewinter a bit in the tropical greenhouse, other to enjoy doing exactly nothing.
Raising money means building a relationship and creating urgence. We believe in real experiences. That’s why it’s not us telling about the value of the Hortus. We let the visitors, the ambassadors, tell their own stories. The best place to do so is a medium where the Hortus is already extremely popular: Instagram. In this way we show that the Hortus is for everybody. For the Amsterdammer. The tourist. For the plantmaniac. The calmth seeker and the student. Everyone contributes to the growth of the Hortus.
Starting with a custom made donation-packages system for Friends, moving on to six prominent ambassadors for the public campaign, over to a gallery of visitors-faces with their stories: the campaign is alive and has reached its goal abundantly.
