IIAS approached us to help them focus on what matters most and position the institute as a unique global platform in their field. Together we worked closely to explore and define the key elements of the brand. The proposition and central concept for the brand became ‘Connecting people and knowledge’. Giving them the platform to integrate all activities, events and communication.
The connection between people and knowledge starts with research, finding and organising the right connections in the physical and theoretical from an endless variety of sources. The new visual identity of IIAS uses this process as a clear and intuitive visual system. Every type of content is organised, stacked and connected, creating a rich layered coherence.