Last Saturday the scorching Smeerboel Festival 2023 erupted in full glory.
Earlier this year its producer Elevation Events approached us for a rebrand. We did so by developing the custom made transferable ‘Smeer-Tool’: a brightly colored design system where the behaviour of ‘smeren’ (smearing) takes center stage. With the online tool we also created fun merchandise as depicted.
Check out the complete case here.
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