Smeerboel Festival 2023 on fire

Last Saturday the scorching Smeerboel Festival 2023 erupted in full glory.
Earlier this year its producer Elevation Events approached us for a rebrand. We did so by developing the custom made transferable ‘Smeer-Tool’: a brightly colored design system where the behaviour of ‘smeren’ (smearing) takes center stage. With the online tool we also created fun merchandise as depicted.

Check out the complete case here.