Marie Kondo and her cleaning skills are very 2020, so we thought it was time for some mess. We made the new identity and a custom tool for the Dutch Smeerboel Festival (which you can translate as Smudge Festival), aka the Smeertool.
It’s a timeless and playful design with which the people behind the festival can actually play. Next to that, it is a recognizable design with simple but bright colors. Works like good old finger painting, but then without paint all over your clothes.
Let’s break new ground together.
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