New Brand Identity Vossius Gymnasium

We’re proud to have partnered with Vossius Gymnasium to create their new brand identity and close the gap between perception and reality. Once seen as closed and sometimes elitist, Vossius has been repositioned as a school that bridges tradition with modernity: a vibrant, close-knit school that is welcoming to all. We designed a visual system that captures these values and gives Vossius the tools to apply them easily across their communication needs. We defined the brand strategy, crafted the visual identity and developed the new website.

Our creative concept centers around the triangle, symbolizing the Vos (fox) in Vossius and an arrow—representing the school’s guiding principles and the unique paths each student takes on their educational journey.

Photography: Niels Blekemolen