As we move forward, independent professional journalism will be more important than ever in helping people understand the major challenges and opportunities facing us. A platform for this should breathe freedom and vibrate boldness. Should be inviting for a wide range of both creators as readers. But mostly, should challenge anyone to alter their perspective.
By circling around something, looking at it from different angles, you observe it from different perspectives. This principle is the core of the concept. We developed an identity that uses this movement on key moments of interaction with the audience. While reading, observing, writing, everyone is constantly triggered to alter perspective. An intriguing experience.