Boxes are for pussies

Fringe Festival - campaigns, branding

It’s 2020. It’s time we stop categorizing, tagging, labeling. To encounter a richness of creativity and innovation. A multitude of ways to deal with existing frameworks. To obscure the beauty of details and shades. Of letting go of yes or no or in or out. Fuck boxes. Boxes are for pussies.

Eleven days of theatre, performance, dance. Of not-yet-discovered and untamed makers. Of in between categories and all over boundaries. Of scruffy theaters and sloppy venues. Of all you never wanted. And a little more.

“Of course there are a lot of good studios. But LAVA is our favourite. A studio that isn’t surprised when you start your briefing with slimy mold, humus-layers and bisexual lighting.”

Aukje Verhoog, Director Amsterdam Fringe Festival

Boxes are for pussies