2013: Dutch-Russian bilateral year

In 2013 Russia and The Netherlands celebrated their mutual relations. A broad programme was organised in both Russia and the Netherlands with economic, cultural and social activities. Lava designed a dynamic identity for both countries.

The concept for the identity is in the story of Tsar Peter the Great. Peter the Great was the first Russian tsar who travelled outside the Russian empire. One of his travels brought him to Zaandam, near Amsterdam. He picked up a Dutch flag, reshuffled the stripes and created the Russian flag. This explains the fact that the flags are almost the same. Cutting and pasting the colour planes: red, blue and white is the base for all visual communication.