Embracing failure at our exhibition Two Teams No Cup

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Embracing failure at our exhibition Two Teams No Cup

Belli Gallery in Milan invited us to open an exhibition during Salon de Mobile. As a Dutch agency going to Italy and the fact the exhibition lasts till the end of July 2018 the subject was set in stone.


The FIFA World Cup 2018 will be held in Russia. 32 countries will compete for the title of the best national football team in the world. An event that once again will captivate millions and millions of people worldwide. This year’s edition will be remembered as the one when two countries with the richest heritages in football are not joining: Italy and the Netherlands. 


For both countries this failure is extremely hard to digest. It means bars remain empty, orange and blue jerseys collecting dust in closets, main squares free of cheering crowds, no cars driving the streets with waving flags. And supporters, will be at home with too much time and too little to do. 


Two teams no cup is the solution. These puzzles are a gym for your mind. It requires time and practice. Don’t run from your disappointment. Embrace it. Don’t let your grief get the best of you. Beat it. You can do it. Forza Azzurri! Hup Holland!

Embracing failure at our exhibition Two Teams No Cup
Embracing failure at our exhibition Two Teams No Cup
Embracing failure at our exhibition Two Teams No Cup
Embracing failure at our exhibition Two Teams No Cup
Embracing failure at our exhibition Two Teams No Cup