From individual elements to the whole

Spoorbeeld - Railway guidelines - visual identity, user experience design, website

From individual elements to the whole

Spoorbeeld are the Design Guidelines of the Dutch National Railways. Spoorbeeld is created for all parties involved with railway planning: from rail partners to construction companies, designers, urban planners, retail, architects and governments. Spoorbeeld creates unity between all these disciplines and puts the traveller in the centre of the experience.

From individual elements to the whole
From individual elements to the whole
From individual elements to the whole