A different way of learning, a different way of wayfinding

Soyoo - Kids’ learning center - signage & wayfinding, branding

A different way of learning, a different way of wayfinding

Soyoo is a kids’ learning center in Zhengzhou 郑州 in Henan Province, China. The idea of the initiator was that kids’ education in China is too rigid. And with this building he wanted to give kids the opportunity to gain knowledge in a different way.

Lava developed a signage system that can be understood without reading. This sytem is based on the concept the bigger the shape, the nearer your destination.

A different way of learning, a different way of wayfinding
A different way of learning, a different way of wayfinding
A different way of learning, a different way of wayfinding
A different way of learning, a different way of wayfinding
A different way of learning, a different way of wayfinding
A different way of learning, a different way of wayfinding