A storytelling brand that communicates the national history

INNL - Dutch museum of national history - branding, motion design

INNL is the new deveped brand name for the new National History Museum of The Netherlands. Remarkably, it is a museum without a collection: it’s all about storytelling. INNL was therefore developed as a connective brand that links the Institutes name itself (INNL, means ’In the Netherlands’) with the wide range of historical topics. For example Romeinen INNL means ’Romans in NL' 

A storytelling brand that communicates the national history
A storytelling brand that communicates the national history