An outdoor brand where adventure is around the corner

Edge of Europe - visual identity, branding, dynamic identities

An outdoor brand where adventure is around the corner

Although the outdoor and adventure industry is booming, much of its communication is based on traditional concepts like hiking, climbing, endurance and craftmanship. Edge of Europe asked Lava for a brand concept that looks beyond this dogmatic view. The focus of the visual identity is the European heritage where the company comes from, and the diversity and richness it offers.

An outdoor brand where adventure is around the corner