The campaign consisted of both print advertisements and a commercial that was shown on national television, social media and Youtube during the Christmas season.
It worked out well: almost 2000 'museum inspections' were done.
The website visit of www.museumkids.nl has increased enormously during that period and the number of active 'museum inspectors' is currently over 1425! A huge number, while the season has just begun and more campaigns will follow this year.
Museumkids is a national initiative by Museumvereniging to stimulate the interest and visit of children to museums, both online and offline.
Kids can become a 'Museum inspector': they can rate online the musea to become kidsproof.